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IRIS APFEL AND TAVI GEVINSON FOR ALEXIS BITTAR’S SS15

This season has seen a clear trend of labels forgoing models in favour of cultural icons. From Céline to Saint Laurent, major brands have been casting musicians, actors and all round fascinating members of society for their SS15 campaigns, revealed over the past week.

Following in this trend comes New York jewellery designer Alexis Bittar’s SS15 campaign stars: Iris Apfel and Tavi Gevinson. 93 and 19 years old respectively, the two cultural legends bring their personality, quirky sense of style and strong female attitude to the campaign – that was shot by Terry Tsiolis.

“For the campaign, we honed in on the essence of strong women who haven’t conformed. Tavi is so strong and so bright. Iris is kind of like a mother to me at this point and was probably a little bit annoyed that I never asked her to be in an ad before!” Bittar told WWD.

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Pandora Jewellery UK Ltd