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NICK IRWIN TALKS NYFW SS15

Each season Hunger and Hunger TV work extensively with TIGI and their Global Creative Director Nick Irwin to create some of the most innovative hair stories around, and all throughout London Fashion Week we’ll be collaborating once again. Follow our takeover of TIGI’s Instagram at Catwalk by TIGI to get behind the scenes glimpses of AW14’s emerging hair trends and tips from the experts creating them.

But as London kicks off today, here we grab Nick Irwin to reflect on the trends and standout hair moments from New York Fashion Week.

NICK, WHAT EMERGING HAIR TRENDS DID YOU NOTICE AT NYFW?

Lots of shine! Hair is super sharp, shiny and glossy, which can be wet looking. There’s not a lot of volume for AW14 and hair is tight to the head.

WHAT WERE SOME OF YOUR FAVOURITE HAIR LOOKS FROM THE WEEK?

I loved all of the shows! Ruffian was beautiful: an uptown girl with an early 80s vibe. The hair was simple but looked like a really expensive blow dry. The gold-tipped braids for Mara Hoffman were amazing and I loved the look of tucked-in hair for Parkchoonmoo. I thought Tome was stunning; the hair was simple and off the face but looked incredible on such amazing models! And I’ve got to say, I was blown away by Guido’s look for Alexander Wang. The models all looked like little boys! Some of the best hair I’ve ever seen.

WHAT CHANGES DID YOU NOTICE FROM THE PREVIOUS SEASON?

There was a lot of ‘clean grunge’ last season which has been replaced by a much more high-end and powerful look. A more ‘polished’ woman is key to AW14.

ANY FASHION WEEK NIGHTMARES THAT YOU HAD TO FACE?

Not really but I certainly had some serious ‘heart attack’ moments this season. Such as when several of Mara Hoffman’s models turned up ten minutes before the show was due to start, then having to attach extensions, braid the hair and create the gold tips!

Got a question or hair dilemma for Nick? Email it to us at editorial@hungertv.com and we’ll ask the expert for you.

@TIGIcreatives

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