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The New Face of Estée Lauder: Kendall Jenner


It was only days ago that Kendall Jenner was revealed as the new face of Estee Lauder, and she’s already had quite the effect on the cosmetics brand.

Since Saturday, when the 19-year-old’s contract became public, Estee Lauder’s Instagram page has gained an incredible 50,000 followers, bringing the total up to more than 308,000.

The sharp increase only seems to prove just how much sway the teen – who has a very impressive 15million-plus followers of her own – possesses, especially on social media.

Kendall will appear in the ads alongside British supermodel Joan Smalls, 26, who is also a spokesperson for the brand.

As the half-sister of Kim Kardashian, Kendall has grown up in the spotlight, but she insists it’s her own hard work that got her to where she is.

Some Estee Lauder fans, however, would beg to differ, with a few pointing out that Kendall is too young to be a spokesperson for the iconic brand.

‘I’m not thrilled by this choice,’ wrote one skeptic on Instagram. ‘Kendall still has a maturing, baby like, soft face. We need matured, beautiful faces. Like Iman or Stephanie. They’re perfect.’

She added: ‘Kendall would probably suit beauty brands like Maybelline better. Estée Lauder is just about the highest makeup brand in the world. The target audience is women, not teenager girls.’

Indeed, the reality star is by far the youngest spokesperson Estee Lauder has ever recruited. Former faces include Hilary Rhoda, 27, and Gwyneth Paltrow, who was in her 30s when her contract ended.

But despite the naysayers, Kendall is passionate about her desire to be a successful model.

‘I would always be looking at these supermodels, they were just so amazing, they were like superheroes… I want to be some little girl’s superhero,’ she told Night-line.

‘I want to be the best role model I can be to a little girl or a little boy or to anybody.’

To Kendall’s credit, in a bid to distance her modeling career from her reality star status recently she dropped her last name from her agency’s website and contact cards.

She also revealed that she has asked her famous family not to come to her shows. ‘Banned is a strong word, it is more of a mutual understanding,’ she explained.

‘I think if my sister’s sitting in the front row, and my sister is who she is, it sounds weird, but it would have almost taken the attention away from what I’m trying to do on my own.’


Pandora Jewellery UK Ltd